BUILDING PRODUCTS THAT MOVE MILLIONS.
22+ years at the intersection of product, design, and digital transformation — across aviation, fintech, e-commerce, and AI.
PRODUCT THINKER.
DIGITAL ARCHITECT.
STARTUP BUILDER.
DHEERAJ TANEJA — a product and digital transformation leader based in Gurugram, India. Over two decades I've moved from design architect to SVP to co-founder, always staying close to the intersection of user experience, technology, and business outcomes.
I believe the best digital products are invisible — they simply get people where they need to go, faster and with more confidence than before. That's the standard I've held across every team I've led and every product I've shipped.
CAREER
FutureAge AI Labs
Building an applied AI studio focused on intelligent enterprise transformation across aviation, commerce, and mobility.
Adani Digital Labs
Led digital product strategy for the Adani One super-app spanning airports, energy, and consumer platforms.
IndiGo
Owned the full digital product stack — website, app, web check-in, loyalty, and ancillary for India's largest airline.
PRODUCTS SHAPED AT SCALE.
IndiGo Direct Booking Platform
Re-platformed India's largest airline's website and app into a full commerce engine — driving 3x growth in daily direct bookings, payment success from 70% to 90%, and organic traffic from 3M to 12M.
Adani One Super-App
Led product strategy for a super-app connecting airports, retail, dining, and loyalty for millions of Adani ecosystem users.
IndiGo Mobile Transformation
Took IndiGo's mobile app from a 1.8-star utility to a 4.7-star product featured by Apple — delivering push-led offers and a 99.6% crash-free rate.
IndiGo Personalisation Engine
Built IndiGo's loyalty and personalisation platform from scratch — enabling segmented offers and a foundation for data-driven upsell.
Paytm UX Systems
Designed UX systems across Paytm's payments, wallet, bills, and commerce products during the hypergrowth era.
WHAT I BRING TO THE TABLE.
PRODUCT STRATEGY
- >Product vision & roadmapping
- >0-to-1 and 1-to-scale
- >Ancillary revenue design
- >Direct channel growth
- >OTA displacement
UX & DESIGN SYSTEMS
- >Experience architecture
- >Conversion optimisation
- >Design systems at scale
- >Mobile-first design
- >Accessibility
AI & INNOVATION
- >AI product strategy
- >CDP & personalisation
- >Conversational AI
- >Disruption management
- >Predictive analytics
DIGITAL TRANSFORMATION
- >Platform modernisation
- >Commerce stack design
- >Loyalty engine build
- >CRM infrastructure
- >Team building
LET'S BUILD
SOMETHING
SIGNIFICANT.
Whether you're building a product from scratch, scaling a platform, or rethinking your digital strategy — I'd love to hear what you're working on.